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28 March 2011

Redefining Success E7 Competition

If you lined up 20 people from the street and asked them what they think success is, their answers will explain the colourful and fascinating world that we live in. Nokia's E7 that has recently been launched wants you to remember that "Success is what you make it", similar to the Nokia N8 promotion "Its not the technology, its what you do with it". Both approaches reflect the different people that use Nokias in very different ways to reach their goals and make it big in the way that only they know how.

So it is with great interest we will watch the development of the latest competition from Nokia which asks the world, how do you define success? E7 is not a measure of your success, it is the tool by which you reach success. Successful people don't rely on their phones to define success, but to achieve success. And with phones like the E7, you can see why we don't need 2 million apps. The E7 is for those looking to achieve success, not just pass time.

How do you define success? Leave a comment as I am personally very interested in how you all respond to this. However, don't forget to enter the competition which you can reach at www.youtube.com/nokia. There's a $10,000 carrot to keep you interested.

For a sample video, check out this video about a Nokia product designer in Hong Kong and see how he measures success in his life very differently to most of us.

 

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